Where every designer is a project manager





The process starts with the hunt for the defining dimensions and details through client provided inspiration images and floor plans

Artistic rendering

Floor plan
In areas that demand significant subcontractor collaboration, clearly defining each company’s scope of work and establishing the installation sequence is essential.

Before

After
Design intent






Item: I-L2.901

Item: I-L2.901

Item: I-L2.901
Made by hand




Locally crafted




Luxurious | Eclectic | Durable













How context drives the next step


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Adventure bikes today take their heritage from dirt-bike and enduro racing, where the expectation is that you are standing so the comfort of the seat is unimportant

Dirt bike

Dual sport

ADV bike

Supermoto
Because of the lack of actual seat use, it's no surprise that the seat designs often look like this

Narrow and uncomfortable

Not enough depth
If the concept depends on the seat being razor thin then the final product will not have enough cushion to be comfortable

Common sketch concept

Custom show bike
Adventure riding is the fastest growing riding style in the past year. That means we can expect existing riders and new riders to be joining the adventure movement. But what we expect from our bikes has changed. We aren't all racers, especially those who have never ridden before. A beginner has to chose between an ADV bike that is uncomfortably large and could crush them or a dual sport that has a seat that was not designed to be sat on. This project isn't just for beginners. I want to democratize adventure. Everyone should be able to enjoy their adventure wherever it takes them.


A visual representation of the attitude of the bike

Development of key lines and components



Practical placement of key components with VR and AR

Tweaking before starting to draft it in Rhino 3D
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Comfortable | Customizable | Crisp









Creating an atmosphere through context





The failing brand needed a new look. something that inspired a feeling of being forged in fire.

Current logo

Redesigned logo

Mood board

president image board
The hypothetical location of this headquarters is in Dublin Ohio at the corner Tuttle Crossing and Wilcox rd.

Ohio

Columbus

Dublin

I organized the masterplan and then selected the private building to further develop.





And circulation maps
Office worker
Driver
Investor
Rendered in Enscape


Susan pulls up the the employee entrance with her Porcha Taycan GTS.

She says a quick good morning to Steve waiting for the elevator, before passing through the archway under the stairs into the board room.

No time to cozy up by the fire or make an espresso at the bar because...

SHE'S LATE !!!

Back in the office Susan gets ready for a day's work.

Susan gets a call from her boss.

Susan needs a change of scenery.

The west wing is there to accommodate hybrid workers, investors, guests or Susan if it helps her get work done.

There, Susan finds reprieve from her typical work space.

Sometimes a change of surroundings can help.

Susan feels like she’s made the most of her day without being confined to a cubicle, thanks to the building’s flexible design, which blurs the boundary between nature and worker.





Every surface has a reason





Both are well known designs but for very different reasons.

1973 BMW 2002 turbo

2014 BMW i3

1973 BMW 2002 turbo- Interior

2014 BMW i3- Interior

2014 BMW i3- platform

What BMW does in one picture; ”The ultimate driving machine.”

The playful yet sophisticated spirit of the 1973 BMW 2002 turbo.

The vision of the 2014 BMW i3.
Interior

Pen & Paper

GravitySketch

GravitySketch

The wheel, dash shape, large gear selector, and how the bone line is highlighted on the inside of the car are all direct callbacks to the Turbo.

The wheel is the biggest throwback. In time I imagine that safety features could be reduced in size, like the airbag.

It has been proven that touch screens are dangerous to use when driving. Instead we focused on tactile buttons with physical and digital feedback.


The seat support evolved out of my concern for storage space and my desire for a bench seat. The seat tree is vaguely reminiscent of the acacia tree.





Local legacy repurposed in a new age





Fortner & ICC Spring 2022
Establishing a presence in the sustainable market is a must. Sustainability is not a quick trend but rather a slow burn that will see consistent growth over time. Incorporating organic natural materials into Fortner's business model would be answering a growing demand for sustainable furniture.
To prevent VOC (volatile organic compound) off gassing in homes we chose non-toxic latex foam and cotton batting.
To decrease the environmental impact we chose locally sourced white oak. Oak in key places will make this chair memorable.
A durable designer brand label makes it more likely for the chair to be passed on, or brought back to Fortner for reupholstery.





I wanted to make something with history and meaning that embodied elements of inventors and designers in Ohio.

This project required a balance of complexity and timelesness. We took great care to consider the ratio of wood to upholstery for optimal comfort and style. We also wanted to balance avant-garde classical styles with something that would be accepted in a broader range of homes.


Our final design was influenced by designers that have done work in the Ohio valley and surrounding areas. This design is a unique blend of Prairie, Neoclassical, and Mid Century Modern design styles with a Fortner spin.
As requested, the design flexes its natural roots. It's almost like curtains being pulled back on the front edge exposing the oak; suggesting the whole thing is made of natural materials.
The same idea continues with the cutout in the arm: it makes the aesthetic more branchy amplifying the natural approach Fortner is taking.

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Industrial design at Ion Ventus

















Partnership & Competition


Personal & Professional



















